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      "text": "However, the adoption of paid video services appears to have reached saturation point at around 73% of households.",
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      "text": "During the first year of the pandemic, adoption of subscription-video-on-demand (SVOD) accelerated in the UK. However, the adoption of paid video services appears to have reached saturation point at around 73% of households. The majority of viewing in the UK, measured by hours, is of public service broadcaster (PSB) outputs. SVOD and AVOD (advertising-video-on-demand) represent about 15% of all hours viewed.",
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      "text": "Weighted base: All respondents aged 16-75 years, 2018 (4150), 2019 (4150), 2020 (4150), 2021 (4160), 2022 (4161) 2023 (4,150) Source: Deloitte Digital Consumer Trends, UK, 2018-2023",
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