{
  "docId": "019dd923-5ca1-7489-b636-6ec5e5ff6a01",
  "docSlug": "95cf64962e1f54d6",
  "documentTitle": "Digital Consumer Trends 2023",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 15,
  "pageCount": 45,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The chart compares survey data from Sep-22 and Jun-23 regarding consumer knowledge of their home internet speed.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_grouped",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-6ec5e5ff6a01/15",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-6ec5e5ff6a01",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-6ec5e5ff6a01.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-6ec5e5ff6a01#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The most popular reported broadband speed in the country is “Don’t know”.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba8e-719f-8a5d-63445d8cd709",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.55,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Broadband speeds: How fast is the home internet connection you currently have?",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2877c078-b650-4332-9b81-64363fb7ae04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.37,
        "x": 0.63,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3049b31d-6566-463a-a68c-e39accff382d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer awareness of broadband speed: 44%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba8e-719f-8a5d-65162f6d9d45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "The most popular reported broadband speed in the country is “Don’t know”. This may be partly because for many consumers speed has been resolved, and is not an issue they consider regularly. Consumers are more aware of price and reliability of broadband.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "915825a3-d70a-4add-982d-f33e4d5bfdf4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Weighted base: All respondents aged 16-75 years, with a fixed home broadband connection, 2022 (1,978), who have internet access at home, 2023 (4,111) Source: Deloitte Project Fibre, 2022, Digital Consumer Trends, UK, 2023",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de17371c-8906-4484-b200-c4d271e3b7bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Broadband downlink/uplink speeds may be becoming less relevant",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5daa2c5d-a445-438d-846b-75ee8e1a8f7a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Consumer awareness of broadband speed",
      "numberRaw": "44%",
      "numberKind": "percent",
      "actionTitle": "Broadband downlink/uplink speeds may be becoming less relevant",
      "calloutText": "The most popular reported broadband speed in the country is “Don’t know”.",
      "numberScale": null,
      "numberValue": 44,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 14,
      "beatId": "f6f9371c-20e5-4734-8f3d-2137c9257c2c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "Slides 14-25 provide data and insights on broadband satisfaction, SVOD adoption, and usage patterns.",
      "position": 3,
      "confidence": 0.7,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}