{
  "docId": "019dd923-5ca1-7489-b636-6ec5e5ff6a01",
  "docSlug": "95cf64962e1f54d6",
  "documentTitle": "Digital Consumer Trends 2023",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 45,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "diagnosis",
  "function": "diagnose",
  "density": "dense",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_vertical",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-6ec5e5ff6a01/14",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-6ec5e5ff6a01",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-6ec5e5ff6a01.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-6ec5e5ff6a01#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Across the UK, over three-quarters are \"very\" or \"fairly\" satisfied with their home broadband.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba8e-719f-8a60-0fd3ddc62c54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.6,
        "x": 0.03,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Satisfaction with internet connection: How satisfied or dissatisfied are you with your internet connection overall?",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a341fbcd-d899-4e34-a57f-01387a40a3ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.35,
        "x": 0.65,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9d095fb-4e45-4a36-822a-d255c8a6c1f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer satisfaction: 76%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba8e-719f-8a60-105a4fe16f6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.6,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Across the UK, over three-quarters are \"very\" or \"fairly\" satisfied with their home broadband. At the time of the survey in 2023, the majority of homes in the UK were connected via a fibre-to-the-cabinet (FTTC) connection. People may be reluctant to upgrade to fibre to the home (FTTH), if FTTC already works well enough and if their typical usage does not require the gigabit speeds enabled by FTTH.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e832e2c8-b491-47de-bccd-a4ba119d5a2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Weighted base: All respondents aged 16-75 years, with an internet connection, 2023 (4,111) Source: Deloitte Digital Consumer Trends, UK, 2023 © 2023 Deloitte LLP. All rights reserved.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72303cf2-40d2-43c5-baf7-09813db98987",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Broadband satisfaction remains high, possibly creating inertia to change ISP or upgrade to FTTH",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9252f90-56b2-4fc5-9304-99a9630a5c6c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Consumer satisfaction",
      "numberRaw": "76%",
      "numberKind": "percent",
      "actionTitle": "Broadband satisfaction remains high, possibly creating inertia to change ISP or upgrade to FTTH",
      "calloutText": "Across the UK, over three-quarters are \"very\" or \"fairly\" satisfied with their home broadband.",
      "numberScale": null,
      "numberValue": 76,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 14,
      "beatId": "f6f9371c-20e5-4734-8f3d-2137c9257c2c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "Slides 14-25 provide data and insights on broadband satisfaction, SVOD adoption, and usage patterns.",
      "position": 3,
      "confidence": 0.7,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}