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  "documentTitle": "Building a Future-Ready Investment Firm",
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      "text": "EFG is working to create what Pradelli calls “the winning formula,” combining the advice of the relationship manager and the right digital tools. “How you mix the ingredients is the challenging part.” Those ingredients include a mobile application for accessing accounts and inputting trades and used also for digital onboarding. The bank also extensively uses video meetings, which now account for about three-quarters of client interactions with relationship managers and teams.",
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      "text": "“In the next five to 10 years, we will see the biggest transfer of assets from the current generation,” says Pradelli. He adds that while the needs of younger clients will converge with those of older generations as they age themselves, some aspects will be different, particularly their affinity for technology and interest in sustainability. “For us, the adoption of modern technology and digital solutions is not so much a matter of competitive advantage, but of having a platform and tools to communicate with our clients and become more productive,” says Pradelli.",
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      "text": "Zurich-based EFG International, a leading Swiss private bank, has always taken a classic but innovative approach to wealth management. Established in 1995 by an entrepreneurial family, EFG, which CEO Giorgio Pradelli describes as a family-controlled (yet public listed) “pure play” boutique private bank, has dedicated client relationship officers offering first-class personal service to its global HNW and UHNW clientele. However, the bank is now in the process of digital transformation as it looks ahead to serving the next generation.",
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      "text": "The future is hybrid. Pradelli sees a hybrid model for the bank’s future, where for certain basic functions, like trading, even its wealthiest clients will use technology. “If we don’t have that digital capability, we will lose that business.” However, Pradelli explains, for major decisions about structuring their wealth and intergenerational planning, clients will lean on their relationship managers. “They will need someone who has emotional intelligence and can talk to the family,” he says. The bank is adding younger bankers to its teams to help the bank connect better with next-generation clients.",
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      "text": "The bank is prioritizing giving its bankers the most modern digital tools for planning and advisory services. “The new generation will be more financially literate,” says Pradelli. “The banker has to be able to keep up and to give a value-add.” He believes the boundaries between institutional asset management and wealth management are disappearing, particularly as wealthy investors set up family offices run by former institutional managers. “They will want the same tools as institutional clients have to run simulations or do risk analysis and management,” Pradelli says. “Either you can deliver this kind of digital solution in a simple way, or the client is going to do business with someone else.”",
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