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  "documentTitle": "2023 Global Marketing Trends",
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  "notes": "Includes a pull-quote from Stephanie Nägeli of SV Group.",
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      "text": "Expanding the customer base is also the second-most important priority for CMOs in the coming year.",
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      "kind": "paragraph",
      "text": "commerce), and digital currencies. While the use cases and benefits of these technologies and platforms vary, we still wanted to understand why CMOs now see a need to accelerate their adoption.",
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      "text": "While technologically savvy consumers may expect more from their digital experience, meeting and exceeding these expectations could help brands capture an entirely new customer base on top of building and retaining loyalty within their existing base. Expanding the customer base is also the second-most important priority for CMOs in the coming year.",
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      "text": "Stephanie Nägeli, chief marketing and innovation officer of SV Group, helps illustrate a crucial underlying trend: \"What we are seeing is that our guests are much more digitally savvy than they were before. Everybody knows how a QR code works these days, so for us it's really important to leverage technology and digital in order to create a much more seamless customer journey.\"1",
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      "text": "What we are seeing is that our guests are much more digitally savvy than they were before. Everybody knows how a QR code works these days, so for us it's really important to leverage technology and digital in order to create a much more seamless customer journey. — Stephanie Nägeli, chief marketing and innovation officer of SV Group",
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      "text": "Source: 2023 Deloitte Global Marketing Trends executive survey, conducted in June 2022.",
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      "text": "FIGURE 1: Chief marketing officers' top priorities for the next 12 months",
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