{
  "docId": "019dd923-5ca1-7489-b636-4a7dc4688d5b",
  "docSlug": "9439c6eb4a54a362",
  "documentTitle": "2023 Global Marketing Trends",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.629,
  "pageNumber": 40,
  "pageCount": 48,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "recommendation",
  "function": "recommend",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "bullet_list",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-4a7dc4688d5b/40",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-4a7dc4688d5b",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-4a7dc4688d5b.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-4a7dc4688d5b#slide-40",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Marketers that fail to set a strategy early may find themselves playing catch-up for years to come.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba8e-719f-8a5b-d118055fcfe5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.525,
        "w": 0.28,
        "x": 0.72,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e95f1a1c-32f3-4271-b8d4-7d0acee29ade",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.215,
        "w": 0.326,
        "x": 0.056,
        "y": 0.395
      },
      "kind": "list",
      "text": "Look before you leap. Define your objectives for creating metaverse experiences and keep an eye on early adopters who will pave the way for broader adoption in 2024 and beyond. Make sure to consider potential challenges including cybersecurity, trust, brand reputation, and digital rights management.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d61c9da-4df9-4f99-8f4d-dc49f9723afb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.215,
        "w": 0.326,
        "x": 0.388,
        "y": 0.195
      },
      "kind": "list",
      "text": "Weigh brand priorities in developing your adoption strategies. Our data shows that companies are still prioritizing investment in technology platforms and capabilities to support personalization and achieve customer-centricity as a top priority, but brands that fail to create a strategy for joining the metaverse may lose the opportunity to become a leader in the space.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4c2bbae-d087-40aa-a1a7-6cda9dde2369",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.165,
        "w": 0.326,
        "x": 0.388,
        "y": 0.52
      },
      "kind": "list",
      "text": "Start laying the groundwork for a metaverse strategy. The metaverse offers CMOs across industries new opportunities to expand engagement and experience and to grow new revenue channels. Marketers that fail to set a strategy early may find themselves playing catch-up for years to come.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7919f24-9158-4a0c-bd83-450be10ecd62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.326,
        "x": 0.056,
        "y": 0.195
      },
      "kind": "paragraph",
      "text": "Brands across industries should start to consider the role the metaverse might play in their marketing strategy in the medium to long term. In the coming year, based on our fieldwork with CMOs, we recommend:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "733ee10f-a3c2-4fca-83eb-c015b84d0119",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "75d303b2-a8ab-47de-9467-9f3d1140d2d5",
      "evidence": "callout: Marketers that fail to set a strategy early may find themselves playing catch-up for years to come.",
      "confidence": 0.7
    },
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "586f9f2f-b2fc-4618-868e-a9ae5d41d7e8",
      "evidence": "list/bullet: Weigh brand priorities in developing your adoption strategies. Our data shows that companies are still prioritizing investment in technology platforms and capabilities to support personalization and achieve",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 10,
      "beatId": "01309111-3b4c-4739-b8eb-e18f6751797f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document provides solutions and recommendations for CMOs to drive growth and sustainability, including focusing on internal sustainability efforts, creativity, and rising technologies.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}