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      "text": "The data suggests, however, that implementation barriers are not enough to dampen interest in the metaverse.",
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      "text": "Cumulative percentage timing for engaging with the metaverse by industry",
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      "text": "Consumer; Energy, resources, and industrial; Financial services; Life sciences and health care; Technology, media, and telecom",
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      "text": "Cumulative percentage timing for engaging with the metaverse: 92%",
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      "text": "compelling issue across sectors (figure 1).¹ At this early stage, brands may be unsure how quickly to rush to market, so they should assess and define clear objectives for how their organization will create experiences in the metaverse. In particular, brands that wish to be leaders in the virtual space should consider laying the groundwork for joining the sphere of unlimited reality.\n\nThe top reason brands gave for not already engaging in the metaverse is that they face difficulty with developing or implementing the technology (45% of respondents), issues that can be caused by limitations in skill sets, talent, or budget. LS&HC respondents reported even higher rates of concern (55%) that technology implementation is a serious barrier.\n\nThe data suggests, however, that implementation barriers are not enough to dampen interest in the metaverse. Only 10% of respondents said the metaverse is \"not relevant for my industry.\"",
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      "text": "Source: 2023 Deloitte Global Marketing Trends executive survey, conducted in June 2022.",
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      "text": "FIGURE 1: Most industries are gravitating toward the metaverse",
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