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      "text": "11. 2023 Deloitte Global Marketing Trends executive survey, conducted in June 2022.",
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      "text": "1. Andy Sandoz et al., Filling the creativity gap: Solving modern business problems requires creativity at every level, Deloitte Digital, 2022.\n2. 2023 Deloitte Global Marketing Trends executive survey, conducted in June 2022.\n3. Andy Sandoz et al., A radical re-think: why business transformation needs to get creative, LIONS, accessed January 10, 2023.\n4. Interviews conducted as part of the 2023 Global Marketing Trends research, July–September 2022.\n5. Ibid.\n6. Ibid.\n7. 2023 Deloitte Global Marketing Trends executive survey, conducted in June 2022.\n8. Christine Cutten, Dennis Ortiz, and Kenny Gold, Creator Economy in 3D: Maximizing opportunities between platforms, brands, and creators, Deloitte, 2022.\n9. Interviews conducted as part of the 2023 Global Marketing Trends research, July–September 2022.\n10. Ibid.",
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