{
  "docId": "019dd923-5ca1-7489-b636-4a7dc4688d5b",
  "docSlug": "9439c6eb4a54a362",
  "documentTitle": "2023 Global Marketing Trends",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.629,
  "pageNumber": 23,
  "pageCount": 48,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "team_bio",
  "function": "other",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-4a7dc4688d5b/23",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-4a7dc4688d5b",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-4a7dc4688d5b.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-4a7dc4688d5b#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.145,
        "w": 0.145,
        "x": 0.056,
        "y": 0.285
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f309bcc-20b1-4db3-9bf0-453929f8da02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.075,
        "x": 0.673,
        "y": 0.475
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87f53ab5-8232-430e-8c22-b037cd97c6e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.145,
        "w": 0.145,
        "x": 0.365,
        "y": 0.285
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd40d3db-8e68-40fa-8010-383d98b9ffe4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.33,
        "x": 0.165,
        "y": 0.315
      },
      "kind": "paragraph",
      "text": "Nelson Kunkel\nnkunkel@deloitte.com\nNelson Kunkel is the chief marketing officer for the Deloitte US sustainability business, leading the vision, narrative, brand and marketing of what's good and equitable for people, planet and prosperity.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4674130a-cae9-48dc-b11d-c3aa583d4a7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.76,
        "y": 0.485
      },
      "kind": "paragraph",
      "text": "Stacy Kemp\nPrincipal, Customer & Marketing, CMO Program",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "624d797a-7389-472d-8d42-fec66e2be5b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.33,
        "x": 0.475,
        "y": 0.315
      },
      "kind": "paragraph",
      "text": "Bree Matheson\nbmatheson@deloitte.com\nBree Matheson is a Research and Insights lead for Deloitte's CMO Program. As part of Deloitte Services LP, she researches emerging marketing trends and CMO dynamics within the C-suite.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c6b9f98-3f66-4ab6-a224-4780af4e0691",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.33,
        "x": 0.673,
        "y": 0.36
      },
      "kind": "paragraph",
      "text": "The authors would like to thank the following contributors for their support in developing this trend:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d456fa65-d724-4c73-a024-b8ca7e1c4fc6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.2,
        "x": 0.673,
        "y": 0.315
      },
      "kind": "title",
      "text": "Acknowledgments",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b29a3b0-1cfc-449c-8e77-502e71689d55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.265,
        "x": 0.056,
        "y": 0.175
      },
      "kind": "title",
      "text": "About the authors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d224757-d62a-4e85-b827-10a3ddc03430",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f72d785b-c9de-47d6-80c6-846ce45a7787",
      "evidence": "The authors would like to thank the following contributors for their support in developing this trend: Stacy Kemp, Principal, Customer & Marketing, CMO Program",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 10,
      "beatId": "01309111-3b4c-4739-b8eb-e18f6751797f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document provides solutions and recommendations for CMOs to drive growth and sustainability, including focusing on internal sustainability efforts, creativity, and rising technologies.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}