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  "documentTitle": "2023 Global Marketing Trends",
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  "notes": "The chart uses color coding (green vs black) to distinguish the top three priorities from the rest.",
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      "text": "Internal sustainability efforts can not only help establish the authenticity of a brand's marketing initiatives—building trust with consumers—but they can also help the brand build a more secure, sustainable future.",
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      "text": "Internal sustainability efforts can not only help establish the authenticity of a brand's marketing initiatives—building trust with consumers—but they can also help the brand build a more secure, sustainable future for itself in the face of heightened global uncertainties. Notably, relatively few brands are moving the responsibility to consumers, with only 25% saying they are trying to nudge new consumer actions, indicating that brands are taking ownership of sustainability actions and trying to lead by example.",
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      "text": "Brands reported that their top three priorities for sustainability efforts this year include (figure 1): 1. Improving sustainability of internal marketing practices 2. Promoting more sustainable product and service offerings 3. Establishing long-term sustainability commitments",
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      "text": "Source: 2023 Deloitte Global Marketing Trends executive survey, conducted in June 2022.",
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