{
  "docId": "019dd923-5ca1-7489-b636-1f29d1af210a",
  "docSlug": "60507f7e69f46c0f",
  "documentTitle": "Bridging Customer Experience Gap",
  "authorId": "Cognizant",
  "authorName": "Cognizant",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 48,
  "pageCount": 56,
  "prevPage": 47,
  "nextPage": 49,
  "slideType": "appendix_data",
  "function": "appendix",
  "density": "dense",
  "nDataPoints": 30,
  "notes": "Figure 17: How important are the following aspects of the online customer experience for your customers?",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-1f29d1af210a/48",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-1f29d1af210a",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-1f29d1af210a.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-1f29d1af210a#slide-48",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.8,
        "x": 0.095,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Stacked bar chart showing survey results for 10 customer experience aspects categorized by Critical, Important, and Nice to have.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ccb2428-be83-4722-b18b-b08bc2d71dd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.35,
        "y": 0.78
      },
      "kind": "legend",
      "text": "Critical, Important, Nice to have",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f90a4194-74ba-4542-813b-e0efda7e9876",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Importance of online customer experience aspects: 64%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba89-733e-9802-bc6fdd32fe4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.035,
        "y": 0.945
      },
      "kind": "paragraph",
      "text": "48 Bridging the Customer Experience Gap",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e7d8f93-0d43-4eab-bf89-5a2c999de1eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.095,
        "y": 0.375
      },
      "kind": "paragraph",
      "text": "Marketer survey Figure 17: How important are the following aspects of the online customer experience for your customers?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9098ffb-5c21-4aff-b40f-a4a8c88ea0f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.79,
        "y": 0.805
      },
      "kind": "paragraph",
      "text": "Respondents: 845",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfa7e0c9-dde7-4336-a2a2-3e24bc952d27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.095,
        "y": 0.135
      },
      "kind": "title",
      "text": "/11 Appendix",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc5697b7-a5f4-47a9-b53e-d0e44ee604d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.095,
        "y": 0.295
      },
      "kind": "title",
      "text": "/11.1 Additional data",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11115b05-82fb-4ce5-a40a-cbb3a682d838",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Importance of online customer experience aspects",
      "numberRaw": "64%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": null,
      "numberScale": null,
      "numberValue": 64,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de784-193f-7226-8eab-ed45390b813a",
      "evidence": "Stacked bar segmented Critical/Important/Nice to have",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 56,
      "from": 48,
      "beatId": "019de784-0980-7047-b876-c86e3bf3600e",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": null,
      "evidence": "Appendix data, respondent profiles, About company pages",
      "position": 5,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}