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      "text": "Easy to access information (14%, 13%); Simple to carry out basic tasks (10%, 8%); Achieve needs quickly (15%, 10%); Personalised info (12%, 8%); Up-to-date info (5%, 9%); Reflects other dealings (15%, 11%); Smartphone ease (8%, 10%); Anticipates needs (9%, 8%); Location relevant (4%, 9%); Responsive (8%, 15%)",
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