{
  "docId": "019dd923-5ca1-7489-b636-1905a2ddbc1f",
  "docSlug": "ad42cfa8e31c0209",
  "documentTitle": "Rise of Agentic AI Report",
  "authorId": "Capgemini",
  "authorName": "Capgemini",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 71,
  "pageCount": 116,
  "prevPage": 70,
  "nextPage": 72,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a process flow diagram to map specific AI technologies to marketing tasks.",
  "elementsJson": [
    "bullet_list",
    "process_diagram",
    "paragraph"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b636-1905a2ddbc1f/71",
  "deckHref": "/decks/019dd923-5ca1-7489-b636-1905a2ddbc1f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b636-1905a2ddbc1f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b636-1905a2ddbc1f#slide-71",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Combining AI agents, Gen AI, AI/ML, and RPA technologies can help bring down operational costs.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba88-725d-abbd-95b8a5dede8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.6,
        "x": 0.35,
        "y": 0.33
      },
      "kind": "diagram",
      "text": "Marketing campaign workflow from market exploration to launch and manage campaign",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed802001-82a0-4fb0-a969-9a83807268d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.12,
        "x": 0.83,
        "y": 0.33
      },
      "kind": "legend",
      "text": "Human, RPA, AI/ML, AI agent, Gen AI",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "610b6de4-2de4-4849-885a-38356eec1cc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.05,
        "y": 0.235
      },
      "kind": "list",
      "text": "Decision type, Data, Level of digitalization, Process stability, Error rate and amount of exceptions",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ae3b2a6-4639-4365-8414-499546341ff9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.35,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: Capgemini Research Institute analysis.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76f9957e-2cd2-43c6-8f2c-4307b2c950f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.35,
        "y": 0.235
      },
      "kind": "title",
      "text": "Figure 24. Illustrative scenario of orchestrating a mix of AI agents, Gen AI, AI/ML, and RPA for a typical marketing campaign",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b43cabf-1263-487d-87c1-6efbe5ca2982",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "6cfeb6d6-ea76-476d-8598-2c3aa98bb6a2",
      "evidence": "The slide illustrates a marketing campaign workflow, which can be considered a type of customer journey map.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "1fda2bc2-8225-49f1-946a-ff1a57e083dd",
      "evidence": "The diagram maps the stages of a marketing campaign process and the associated AI technologies.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}