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  "documentTitle": "China Shopper 2018 Vol 1",
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      "text": "Prepare for New Retail.",
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      "text": "Another important step involves integrating inventory and supply chain management with e-commerce retailers or solution platforms. Retailers could improve the cost and efficiency of capabilities such as warehouse management, inventory planning and last-mile delivery.",
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      "text": "Redesign store portfolio and formats to better capture customers' needs. Retailers could optimize their shelf space and create more occasion- or experience-based space (e.g., in-store dining) to improve customer stickiness and make the most of the growing popularity of out-of-home consumption.",
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      "text": "Prepare for New Retail. As illustrated by the recent alliance between Sun Art and Alibaba, traditional retailers should prepare themselves for New Retail. For example, they can use data analytics to link shopper profiles with shopper behaviors as a way of increasing store traffic, improving churn management and offering more targeted promotions to boost margins.",
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      "text": "Make the store experience attractive again. Finally, stores should invest in digitalization, with such innovations as augmented reality, digital price tags, \"magic mirrors\" and sampling machines, to create better in-store experiences and a higher level of interaction and engagement with shoppers.",
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      "text": "Develop high-value and personalized products to make the most of the premiumization trend. As China's consumers become more sophisticated, they place more value on premium products that better meet consumer needs. And multinationals should continue to push imports from their other markets.",
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      "text": "Become data-driven, consumer-centric companies. For example, they can generate proprietary consumer data to enable product innovation, pricing and promotion strategies. They can build the new capabilities and culture required to deliver this new consumer-centric operating model.",
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      "text": "How retailers can win",
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