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  "documentTitle": "China Shopper 2018 Vol 1",
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      "text": "Local brands grew by 7.7% in 2017, capturing a 98% share of market growth, while foreign brands increased by 0.4%.",
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      "text": "Skin care, makeup, facial tissue, toilet tissue, shampoo, diapers, infant formula and biscuits have high online penetration and a strong upward trend. Beer, carbonated soft drinks and chewing gum have a low online penetration. A middle cluster of categories is being aggressively promoted.",
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      "text": "The out-of-home market clearly continues to be an opportunity for FMCG companies selling in China. Forward-thinking retailers such as Hema and Yonghui are inventing new ways to capture the out-of-home market through such moves as creating massive in-store dining areas.",
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      "text": "Local brands grew by 7.7% in 2017, capturing a 98% share of market growth, while foreign brands increased by 0.4%. Local brands won share over foreign brands in 21 categories, while foreign brands gained share in only 4 categories.",
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      "text": "Take advantage of channel dynamics and anticipate future retail consolidation. Brands can invest to capture the steady growth of online sales, follow consumers into alternative channels, and make the most of the dramatic changes in offline channels.",
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      "text": "Our research shows that online penetration growth is shifting from higher-tier to lower-tier cities. At 73%, Tier-1 cities still have the highest online penetration. Yet lower-tier cities are catching up: Online penetration in Tier-3 and Tier-4 cities is growing at 18% and 17% annually, respectively.",
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      "text": "As expected, online sales sustained strong momentum in 2017, growing by more than 28%. Online channels now represent about 10% of the market—twice as much as two years ago.",
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      "text": "As Shoppers Upgrade, Growth Returns | Bain & Company, Inc. | Kantar Worldpanel",
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      "text": "The continuing battle between local and foreign brands",
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