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  "documentTitle": "China Shopper 2018 Vol 1",
  "authorId": "Bain",
  "authorName": "Bain",
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  "notes": "The slide contains a list of recommendations followed by a detailed set of footnotes defining categories and metrics used in the broader report.",
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      "text": "Make the store experience attractive again.",
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      "text": "1 These 26 categories are a) packaged food: biscuits, chocolate, instant noodles, candy, chewing gum and infant formula; b) beverages: milk, yogurt, juice, beer, ready-to-drink (RTD) tea, carbonated soft drinks (CSD) and packaged water; c) personal care: skin care, shampoo, personal wash, toothpaste, makeup, hair conditioner, diapers and toothbrushes; and d) home care: toilet tissue, fabric detergent, facial tissue, kitchen cleanser and fabric softener.\n2 These 24 categories are pet food, oyster sauce, cereals, MSG (monosodium glutamate), Asian traditional drinks, functional drinks, kitchen rolls, wet tissue, napkins, leather care products, batteries, fragrance, hair removal, hair styling, ice cream, nutrient solid drinks, frozen food, flavor powder, foreign spirits, soybean milk, mouthwash, Chinese spirits, cooking oil and nutrient supplements.\n3 These 10 categories are beer, packaged water, RTD tea, juice, CSD, biscuits, chewing gum, chocolate, candy and yogurt.\n4 Kantar Worldpanel has excluded cigarettes from total FMCG data and has updated all category data in 2017 accordingly, leading to some inconsistencies with previous years' data.\n5 Online penetration is defined as the number of people who bought online at least once per year divided by the number of people who bought the category at least once.\n6 Penetration is defined as the percentage of households in a market buying a particular brand in a given year.\n7 Relative online penetration is defined as the total number of online purchasers divided by the number of purchasers of the category.",
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      "text": "Another important step involves integrating inventory and supply chain management with e-commerce retailers or solution platforms. Retailers could improve the cost and efficiency of capabilities such as warehouse management, inventory planning and last-mile delivery.\n\nRedesign store portfolio and formats to better capture customers’ needs. Retailers could optimize their shelf space and create more occasion- or experience-based space (e.g., in-store dining) to improve customer stickiness and make the most of the growing popularity of out-of-home sales.\n\nMake the store experience attractive again. Finally, stores should invest in digitalization, with such innovations as augmented reality, digital price tags, “magic mirrors” and sampling machines to create better in-store experiences and a higher level of interaction and engagement with shoppers.",
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      "kind": "title",
      "text": "As Shoppers Upgrade, Growth Returns | Bain & Company, Inc. | Kantar Worldpanel",
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