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  "documentTitle": "China Shopper 2018 Vol 1",
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      "text": "Value share of FMCG on promotion, online vs. offline (2015-17)",
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      "text": "Note: Kantar excluded cigarettes from total FMCG and slightly updated all category data in 2017, leading to minor changes when refreshed with previous years' data. Sources: Kantar Worldpanel; Bain & Company",
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      "text": "As Shoppers Upgrade, Growth Returns",
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