{
  "docId": "019dd923-5ca1-7489-b635-f88e1d285443",
  "docSlug": "a5a9cbfc3acd8b7a",
  "documentTitle": "China Shopper 2018 Vol 1",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 16,
  "pageCount": 32,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "This is a text-heavy slide summarizing market performance in 2017 for beverages, personal care, and baby products.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-f88e1d285443/16",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-f88e1d285443",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-f88e1d285443.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-f88e1d285443#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "High-velocity growth for major and niche brands alike in personal care.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48d-72e7-ba66-6a282fc9f441",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "value growth: 6.3%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48d-72e7-ba66-6dca4f914370",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.8,
        "x": 0.1,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Detailed analysis of 2017 market trends in China, covering beverages (water, soft drinks, juice, tea), personal care (beauty, hair care, oral hygiene), and diapers, emphasizing premiumization and brand-specific growth strategies.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78ef79d7-5fd8-409d-b739-e36777bfd0d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.1,
        "y": 0.05
      },
      "kind": "title",
      "text": "As Shoppers Upgrade, Growth Returns | Bain & Company, Inc. | Kantar Worldpanel",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c35d71d2-1a23-4557-bda9-4df9a5533a73",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "value growth",
      "numberRaw": "6.3%",
      "numberKind": "percent",
      "actionTitle": "As Shoppers Upgrade, Growth Returns",
      "calloutText": "High-velocity growth for major and niche brands alike in personal care.",
      "numberScale": null,
      "numberValue": 6.3,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-16c4-7148-811f-189967a777c9",
      "evidence": "Major vs niche brand growth contrasted on the slide.",
      "confidence": 65
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-811f-1677838e87db",
      "evidence": "Callout: 'High-velocity growth for major and niche brands alike in personal care.'",
      "confidence": 70
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "936a9fa6-d26a-4d6c-a054-7564cdcf7e44",
      "evidence": "Detailed analysis of 2017 market trends in China",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 16,
      "beatId": "019dd95a-0702-74a3-87e6-665c885e3610",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Imports, macro income curves, online momentum, hypermarket decline, local-vs-foreign share data.",
      "position": 4,
      "confidence": 85,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 21,
      "from": 10,
      "beatId": "019dd95a-0702-74a3-87e6-6f0f96582676",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Twelve+ charts presenting market value, volume, ASP, channel share.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 16,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-088c-724c-b311-c0505a3eb1cf",
      "evidence": "Imports = 39% of online FMCG, online +28% while big-box slows or declines.",
      "position": 4,
      "objective": "Contrast online (booming, import-heavy) vs offline (slowing) channels",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 75,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}