{
  "docId": "019dd923-5ca1-7489-b635-f88e1d285443",
  "docSlug": "a5a9cbfc3acd8b7a",
  "documentTitle": "China Shopper 2018 Vol 1",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 13,
  "pageCount": 32,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 60,
  "notes": "Contains two distinct figures (Figure 5 and Figure 6) on one page.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-f88e1d285443/13",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-f88e1d285443",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-f88e1d285443.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-f88e1d285443#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.025,
        "w": 0.48,
        "x": 0.26,
        "y": 0.845
      },
      "kind": "callout",
      "text": "Factors for high speed are lifestyle, health and wellness, enabled by higher income",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48d9a84c-fa81-44da-929b-b391bfd10c44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.788,
        "x": 0.106,
        "y": 0.195
      },
      "kind": "chart",
      "text": "Figure 5 charts (Value, Volume, Average selling price)",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02164933-6990-4c3c-a422-bf617cdebca5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.788,
        "x": 0.106,
        "y": 0.625
      },
      "kind": "chart",
      "text": "Figure 6: Value growth rate (2015-17)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9f45127-2bf1-4aa9-8547-5a05b5646ad2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual growth rate: 48.6%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48d-72e7-ba64-e35a7d3e59e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.3,
        "x": 0.106,
        "y": 0.475
      },
      "kind": "source-note",
      "text": "Sources: Kantar Worldpanel; Bain & Company",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7aed254e-3c8f-4ae8-8d58-19850e84d95f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.3,
        "x": 0.106,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Sources: Kantar Worldpanel; Bain & Company",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db7363f9-6c89-489c-b9a5-bd254f059f3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.788,
        "x": 0.106,
        "y": 0.525
      },
      "kind": "title",
      "text": "Figure 6: China's two-speed growth trajectories continued, with distinctly different performances",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33308bfd-e11e-4ab0-9248-f8357fdd57da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.584,
        "x": 0.208,
        "y": 0.062
      },
      "kind": "title",
      "text": "As Shoppers Upgrade, Growth Returns | Bain & Company, Inc. | Kantar Worldpanel",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61099d0b-73dc-4464-8c06-8bcbd92a14b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.788,
        "x": 0.106,
        "y": 0.135
      },
      "kind": "title",
      "text": "Figure 5: Rising average selling prices led to strong growth in personal care, while flat sales volume slowed home care",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f99140a2-cf68-467c-8884-84d63391f676",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Annual growth rate",
      "numberRaw": "48.6%",
      "numberKind": "percent",
      "actionTitle": "Rising average selling prices led to strong growth in personal care, while flat sales volume slowed home care",
      "calloutText": "Factors for high speed are lifestyle, health and wellness, enabled by higher income",
      "numberScale": null,
      "numberValue": 48.6,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-16c4-7148-811e-f9a03d49cb97",
      "evidence": "Personal care rising prices vs flat home care volumes.",
      "confidence": 72
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-811e-f42476af6685",
      "evidence": "Title contrasts personal care growth vs home care slowdown.",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 10,
      "beatId": "019dd95a-0702-74a3-87e6-60a90fe6abec",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Premiumization analysis (4% price rise) plus 2x2 of price vs volume strategies.",
      "position": 3,
      "confidence": 85,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 21,
      "from": 10,
      "beatId": "019dd95a-0702-74a3-87e6-6f0f96582676",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Twelve+ charts presenting market value, volume, ASP, channel share.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 10,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b311-b8ec761c98d8",
      "evidence": "Aggregate growth → packaged food vs beverage vs personal care vs home care, each with own dynamics.",
      "position": 2,
      "objective": "Decompose aggregate FMCG growth across the four product sectors",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 82,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}