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  "documentTitle": "Fast Forward Route to Consumers",
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  "notes": "Uses a simple equation-like visual (Sales - OPEX = EBITDA) to frame the diagnosis of retail performance issues.",
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      "kind": "diagram",
      "text": "RETAIL SALES - OPEX = EBITDA",
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      "text": "Channel profitability suffering with polarization between brands that have adapted and those that haven't.",
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      "text": "Traffic in store declining across the board; Reduced tourist flows; Off-price stores attracting consumers; E-commerce booming due to bargain and convenience.",
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      "text": "Conversion rate flat but strong polarization; Full price sales decreasing due to mark downs.",
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      "text": "Rent costs increasing in top locations; Marketing costs increasing to support engagement.",
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      "text": "EBITDA",
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      "kind": "title",
      "text": "BUT EVEN IN PERSONAL LUXURY, THE RETAIL EQUATION IS UNDER STRESS",
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