{
  "docId": "019dd923-5ca1-7489-b635-e4aa689aa11b",
  "docSlug": "5d99e828d9d594d4",
  "documentTitle": "Luxury Goods Worldwide Market Study",
  "authorId": "Bain",
  "authorName": "Bain",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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      "kind": "callout",
      "text": "Since 2012, accessories have become the largest category within luxury goods (at 29% of total sales in 2014), followed by apparel (25%), hard luxury (22%) and beauty (20%).",
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      "text": "Since 2012, accessories have become the largest category within luxury goods (at 29% of total sales in 2014), followed by apparel (25%), hard luxury (22%) and beauty (20%). Moreover, accessories have grown the fastest lately, with a CAGR of 12% from 2009 through 2014.\n\nIn 2014, this pattern held true, as accessories grew 4% year over year—more than any other personal-luxury-goods category and more than the market overall.\n\nShoes are becoming an accessible status symbol, and that category has grown faster than luxury leather goods every year since 2012. Shoe specialists are outpacing lifestyle brands, especially in the men's segment.",
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      "text": "CAGR: 12%",
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      "kind": "title",
      "text": "4. Individual category performance",
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      "numberRaw": "12%",
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      "calloutText": "Since 2012, accessories have become the largest category within luxury goods (at 29% of total sales in 2014), followed by apparel (25%), hard luxury (22%) and beauty (20%).",
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      "evidence": "Block focuses on the small subset of categories driving the bulk of growth.",
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      "arcSlug": "onion",
      "beatName": "Core Insight",
      "beatSlug": "onion-core-insight",
      "evidence": "2x2 isolates 'Recent winners' = soft accessories as the structural driver.",
      "position": 4,
      "confidence": 78,
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      "evidence": "Sections 1-4 deliver descriptive data on size, regions, channels, categories.",
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      "evidence": "P27 is an explicit CAGR x CAGR 2x2 with quadrants 'Historic giants' vs 'Recent winners' (leather, shoes).",
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      "objective": "Identify the winning category cohort within personal luxury",
      "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
      "confidence": 85,
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