{
  "docId": "019dd923-5ca1-7489-b635-e4aa689aa11b",
  "docSlug": "5d99e828d9d594d4",
  "documentTitle": "Luxury Goods Worldwide Market Study",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 15,
  "pageCount": 36,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 44,
  "notes": "The slide uses a red highlight to draw attention to the US market performance metrics.",
  "elementsJson": [
    "bar_chart_vertical",
    "kpi_table",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-e4aa689aa11b/15",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-e4aa689aa11b",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-e4aa689aa11b.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-e4aa689aa11b#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Since 2009, the US has contributed three times as much absolute-value growth as Mainland China.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48b-703a-a628-21e51ecf75d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.78,
        "x": 0.11,
        "y": 0.16
      },
      "kind": "chart",
      "text": "Personal luxury goods, top countries, 2014 (€billions)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23bca648-1bea-487d-af27-4154c3399765",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.78,
        "x": 0.11,
        "y": 0.56
      },
      "kind": "chart",
      "text": "Personal luxury goods: growth contribution, by market, in absolute value, 2009–2014E (€billions)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddadc46e-7fe0-4ca0-ad22-6e6df0630db4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Personal luxury goods market size: 64.9",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48b-703a-a628-276b69c2760b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.1,
        "x": 0.11,
        "y": 0.46
      },
      "kind": "source-note",
      "text": "Source: Bain & Company",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a22678d0-fc68-4935-81f1-d4b813d65266",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.1,
        "x": 0.11,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Source: Bain & Company",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b32dc9b9-ab22-45e8-ade3-2ab090c72c5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.78,
        "x": 0.11,
        "y": 0.37
      },
      "kind": "table",
      "text": "Growth in Euro currency and local currency for top countries",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9decd36-3789-4511-8a99-2f2befd81555",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.11,
        "y": 0.12
      },
      "kind": "title",
      "text": "The US remains the largest global market by far",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5edd169f-1054-4df8-958a-2e544a6e4a68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.68,
        "x": 0.11,
        "y": 0.51
      },
      "kind": "title",
      "text": "Since 2009, the US has contributed three times as much absolute-value growth as Mainland China",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbbe1a99-a1e7-43fb-a4e0-1771a857ef57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.44,
        "x": 0.28,
        "y": 0.05
      },
      "kind": "title",
      "text": "Luxury Goods Worldwide Market Study | Bain & Company, Inc.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b4da1e2-1ea1-468e-a59b-b727430e2c12",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Personal luxury goods market size",
      "numberRaw": "64.9",
      "numberKind": "plain",
      "actionTitle": "The US remains the largest global market by far",
      "calloutText": "Since 2009, the US has contributed three times as much absolute-value growth as Mainland China.",
      "numberScale": null,
      "numberValue": 64.9,
      "metricFamily": "market_size",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aafb-a96006739d97",
      "evidence": "Title: 'The US remains the largest global market by far'.",
      "confidence": 88
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aafb-af964251e563",
      "evidence": "Country comparison chart sized to US dominance.",
      "confidence": 75
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aafb-b3e3acaa8ec2",
      "evidence": "US bar size made to dwarf others to emphasize dominance.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 13,
      "beatId": "019dd95a-07a5-761b-9144-06085a609fc8",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "First Layer",
      "beatSlug": "onion-first-layer",
      "evidence": "Regional lens — Americas vs Asia, US vs China, NYC vs countries.",
      "position": 2,
      "confidence": 78,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 27,
      "from": 5,
      "beatId": "019dd95a-07a5-761b-9144-1444a2080941",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Sections 1-4 deliver descriptive data on size, regions, channels, categories.",
      "position": 1,
      "confidence": 65,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 13,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-088c-724c-b312-cf8937632ee3",
      "evidence": "Americas recovery vs Asia stall, US vs China, NYC vs entire countries — explicit gap framing.",
      "position": 2,
      "objective": "Compare regional luxury markets and call out winners/laggards",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 78,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}