{
  "docId": "019dd923-5ca1-7489-b635-dd92fea5c2f8",
  "docSlug": "4b81f692ea93ad3e",
  "documentTitle": "India Philanthropy Report 2012",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 7,
  "pageCount": 24,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide highlights the growth of the HNWI population in India and the relative inexperience of these new donors compared to US counterparts.",
  "elementsJson": [
    "paragraph",
    "bar_chart_grouped"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-dd92fea5c2f8/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-dd92fea5c2f8",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-dd92fea5c2f8.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-dd92fea5c2f8#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Indian HNWIs are strikingly new to philanthropy when compared with their US counterparts.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48b-703a-a61d-af622ca1bd78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.7,
        "x": 0.15,
        "y": 0.37
      },
      "kind": "chart",
      "text": "Level of Charitable experience (% of respondents)",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6e9455a-bae2-4053-991c-9f99b1c79631",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Level of Charitable experience: 77%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48b-703a-a61d-b37a6d04bb88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.1,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "When we consider both the inexperienced status of existing affluent givers and the emergence of ever more potential givers, the combined forces are likely to drive the continued growth of Indian philanthropy. However, this growth is contingent on organisations demonstrating impact and raising confidence in the returns on giving.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "843b04ad-3cc5-4b41-89fc-63fce89898c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.8,
        "x": 0.1,
        "y": 0.69
      },
      "kind": "paragraph",
      "text": "Although NGOs and grassroots organisations remain top recipients of donations across all causes, private foundations have experienced an increase in donations over the last year. With the rise of prominent avenues for giving such as the Azim Premji Foundation and the Shiv Nadar Foundation, the model for private foundations in India is gaining traction. This trend is similar to the important role they play in the US.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a22aa414-3c20-4635-b26f-091f8eae8023",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.1,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "This country is also home to one of the fastest-growing HNWI populations in the world. The latest data shows that the demographic group grew by 21% in India between 2009 and 2010, compared with just 12% in China, 8% in the US and 6% in Brazil.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad31a7e5-59bc-4aba-a6d4-b8d40951a7ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.1,
        "y": 0.65
      },
      "kind": "source-note",
      "text": "Source: Study of High Net Worth Philanthropy in US, Nov 2010 Report; Bain HNWI survey 2012, N=398",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc80dd21-3fc8-442d-ac4f-68d231255ccc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.8,
        "x": 0.1,
        "y": 0.31
      },
      "kind": "title",
      "text": "Figure 3: Indian HNWIs are strikingly new to philanthropy when compared with their US counterparts",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e88bd828-332e-4cd6-a0ba-98350b748581",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.8,
        "x": 0.1,
        "y": 0.06
      },
      "kind": "title",
      "text": "India Philanthropy Report 2012 | Bain & Company, Inc.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21c2e403-b791-48d0-8dfc-dd5c3ec30901",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Level of Charitable experience",
      "numberRaw": "77%",
      "numberKind": "percent",
      "actionTitle": "Indian HNWIs are strikingly new to philanthropy when compared with their US counterparts",
      "calloutText": "Indian HNWIs are strikingly new to philanthropy when compared with their US counterparts.",
      "numberScale": null,
      "numberValue": 77,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-173e-703c-876b-c77092b3f667",
      "evidence": "Title: strikingly new to philanthropy when compared with US counterparts",
      "confidence": 85
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aaf9-9b4e1c04de9a",
      "evidence": "Uses US benchmark as reference authority",
      "confidence": 60
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aaf9-9c4dce993295",
      "evidence": "Strikingly new wording amplifies the gap",
      "confidence": 55
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "019dd95a-07a5-761b-9143-d182626b4811",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "India HNWIs give 3.1% vs US 9.1%; 77% are novices",
      "position": 2,
      "confidence": 82,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 12,
      "from": 5,
      "beatId": "019dd95a-07a5-761b-9143-e3a67e497822",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Survey data on giving levels, donor demographics, causes",
      "position": 1,
      "confidence": 65,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 5,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-088c-724c-b312-9f8def5a530d",
      "evidence": "p6 contrasts India 3.1% vs US 9.1%; p7 shows India 77% novice vs US 74% experienced.",
      "position": 1,
      "objective": "Benchmark India HNWIs against US peers to expose the gap",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 85,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}