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  "documentTitle": "India Philanthropy Report 2012",
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      "text": "Once again, we’ve seen a decline in the level of concern among HNWIs on lack of awareness of channels, from 54% last year to 43% this year.",
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      "text": "Since launching our groundbreaking India Philanthropy Report in 2010, the first major report on this sector by any company, Bain has charted the growth of structured private giving in India. This year, we are encouraged by the emergence of the next generation of donors, who are even more committed to supporting this charitable culture as their wealth grows.",
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      "text": "A lack of awareness of different models for charitable giving poses another major obstacle. In India’s relatively nascent philanthropy sector, existing and potential donors often do not have enough exposure to the options for giving, ranging from direct donations to NGOs, to foundations and venture philanthropy schemes. As a result, some contributors struggle to find a model that suits them. The sector needs more professional intermediaries, such as consultants or networking groups like Dasra or GiveIndia, that can guide each donor to the channel that best fits their interests and needs.",
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      "text": "India’s community of philanthropists—charitable givers and those with the potential to give—must strive to build a more fully-developed philanthropy “ecosystem,” one that provides more sources of information and advice, transparency initiatives and supportive regulations. There is also a dire need for more professional and well-trained staff members at NGOs, with the ability to deliver improved results in the field, put donations to effective use and, most critically, track results.",
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      "text": "Our most affluent individuals have a strong desire to donate a portion of their wealth to the hundreds of millions of Indians who lack even the most basic services. We are only a few steps away from better supporting that need.",
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