{
  "docId": "019dd923-5ca1-7489-b635-dd92fea5c2f8",
  "docSlug": "4b81f692ea93ad3e",
  "documentTitle": "India Philanthropy Report 2012",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 11,
  "pageCount": 24,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": "Data source: Bain HNWI survey 2012, N=398. Young donors defined as <=30 years of age.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-dd92fea5c2f8/11",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-dd92fea5c2f8",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-dd92fea5c2f8.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-dd92fea5c2f8#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "57% of young donors expect to increase contribution this year vs. 49% older donors.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48b-703a-a61e-6cc725a190e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.53,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Increase in contribution in next 5 years (% of donors, 2012)",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61a4bbc7-fc55-478a-ba9e-a35d12e7284e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.12,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Expected changes in charitable giving in 2012, by donors",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c037d8be-22f0-42a1-8c27-c527281ffa26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of donors intending to increase contributions: 69%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48b-703a-a61e-7075ee35f793",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.79,
        "x": 0.105,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "Philanthropy has a tremendously important role to play as India struggles to lift hundreds of millions of people out of poverty. Prime Minister Manmohan Singh recently called the country's high child malnutrition rates a national shame, after a coalition of NGOs issued a report showing that 42% of Indian children under the age of five were underweight.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "057ed2ff-2593-4a4e-9e63-f0d65f83c659",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.79,
        "x": 0.105,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "Across all age groups, charitable projects that address basic needs are the most popular with donors, in line with our research from last year. Education remained the top charitable cause but there was also a large jump in support of food and clothing projects.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4defd2c5-1e00-479c-a1b4-41c59a7259bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.105,
        "y": 0.45
      },
      "kind": "source-note",
      "text": "Note: Young donors are <=30 years of age. Source: Bain HNWI survey 2012, N=398",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bd9b86a-1e4f-48a2-94dd-c14b8d14f800",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.79,
        "x": 0.105,
        "y": 0.125
      },
      "kind": "title",
      "text": "Figure 7: Young donors are more likely to increase donations in coming years",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aaf587f8-80e8-45d9-8ebc-20d756bbcdb8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Percentage of donors intending to increase contributions",
      "numberRaw": "69%",
      "numberKind": "percent",
      "actionTitle": "Figure 7: Young donors are more likely to increase donations in coming years",
      "calloutText": "57% of young donors expect to increase contribution this year vs. 49% older donors.",
      "numberScale": null,
      "numberValue": 69,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aaf9-bad1cfb72151",
      "evidence": "Figure 7 title: Young donors are more likely to increase donations",
      "confidence": 85
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aaf9-c3dcbb36a565",
      "evidence": "Red highlights Most likely / Increase significantly segments",
      "confidence": 80
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aaf9-c7b44a6962a3",
      "evidence": "Young (red-heavy) versus Older (grey-heavy) bars",
      "confidence": 78
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173f-7139-aaf9-bf3071d4d7e6",
      "evidence": "Two parallel stacked bars side-by-side: this year vs next 5 years",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 8,
      "beatId": "019dd95a-07a5-761b-9143-d538388eb5a4",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Foundations, young donors, education focus and NGO ecosystem cases",
      "position": 3,
      "confidence": 82,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 12,
      "from": 5,
      "beatId": "019dd95a-07a5-761b-9143-e3a67e497822",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Survey data on giving levels, donor demographics, causes",
      "position": 1,
      "confidence": 65,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 8,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088c-724c-b312-a23c14dbcc13",
      "evidence": "Foundations rising (p8), young donors growing (p9-11), causes shifting (p12).",
      "position": 2,
      "objective": "Stack multiple data points to surface trends in Indian giving",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 78,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}