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  "documentTitle": "2011 China Luxury Market Study",
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      "text": "China market is still supply driven; new store openings create new demand",
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      "text": "China market is still supply driven; new store openings create new demand. A gradual shift towards store performance improvement expected.",
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      "text": "RMB Billion: 110.8",
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      "text": "Many brands are starting to move from land grabbing stage to performance improvement.",
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      "text": "As more brands open new stores in tier 2/3 cities, more people have access to luxury goods, and brands are attracting many new customers.",
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      "text": "As more brands open new stores in tier 2/3 cities, more people have access to luxury goods, and brands are attracting many new customers. — PR Manager, Luxury brand",
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      "text": "Source: Bain Survey of Luxury Goods Consumers in Mainland China (2009: n=1,410; 2010: n=1,471; 2011: n=1,959); Expert interviews; Brand interviews; Analyst reports; Company reports; Literature search; Bain analysis",
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      "text": ">60% of growth in 2011 continue to come from new customers, however share from existing customers improved",
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