{
  "docId": "019dd923-5ca1-7489-b635-da8f7070f568",
  "docSlug": "2844dc153683eaa3",
  "documentTitle": "2011 China Luxury Market Study",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 5,
  "pageCount": 27,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 24,
  "notes": "Includes a stacked bar chart showing market composition and a table of CAGR values.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "data_table",
    "bullet_list",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-da8f7070f568/5",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-da8f7070f568",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-da8f7070f568.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-da8f7070f568#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "China's domestic luxury market growth picked up speed in 2010 and reached RMB 87B",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a35b-d7eda51e59da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.04,
        "y": 0.22
      },
      "kind": "chart",
      "text": "2010 Mainland China luxury goods market by product category",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5563992-2928-4a66-a1f8-997863d13dd2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.95,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c6c09e8-5540-47bf-aee5-91c4ed902f44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.63,
        "y": 0.68
      },
      "kind": "image",
      "text": "Images of watches and a leather handbag",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "499e2ec8-7075-4f09-802c-aa7614242a67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.38,
        "x": 0.58,
        "y": 0.2
      },
      "kind": "list",
      "text": "KEY HIGHLIGHTS: China's domestic luxury market growth, 2011 outlook, and category performance (Watches/Leather goods).",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1b258da-2b8b-40eb-944c-99e8eec7ea61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: 27%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a35b-da7411243278",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.03,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: Expert interviews; Brand interviews; Literature search; Bain analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd39f048-a7c3-49e3-ac2f-f3fc1a8eafb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.2,
        "x": 0.35,
        "y": 0.22
      },
      "kind": "table",
      "text": "CAGR table for luxury categories (08-09, 09-10, 10-11F)",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8bc9baf9-64f1-4baf-b07e-4c4fff56c3aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "Phenomenal growth in 2010 across categories; momentum continued in 2011 with a gradual softening in Q4",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6417be91-b2f3-41c0-ad90-95ca8e183fe2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "CAGR",
      "numberRaw": "27%",
      "numberKind": "percent",
      "actionTitle": "Phenomenal growth in 2010 across categories; momentum continued in 2011 with a gradual softening in Q4",
      "calloutText": "China's domestic luxury market growth picked up speed in 2010 and reached RMB 87B",
      "numberScale": null,
      "numberValue": 27,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a10-eff7e1d8c494",
      "evidence": "Title states '27%' growth and softening dynamic.",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a10-f7be3af70d98",
      "evidence": "Callout 'reached RMB 87B' annotates the chart.",
      "confidence": 70
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a10-f1790e24d1ef",
      "evidence": "Multi-category growth chart noted in inventory.",
      "confidence": 70
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "9a6afdbe-9ce0-4299-98ae-8a77ab3e7175",
      "evidence": "The slide presents information in a bulleted list, making it easy to read and understand.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 3,
      "beatId": "019dd95a-0702-74a3-87e4-b03c2ef32eff",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Section 1 'China luxury market overview' — sizes, growth, brand share data.",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 11,
      "from": 3,
      "beatId": "019dd95a-0702-74a3-87e4-bda9177c8fcf",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "China luxury market sizing and structure.",
      "position": 1,
      "confidence": 55,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088c-724c-b310-659e16142cca",
      "evidence": "Nine consecutive data slides each contributing one fact (ranking, spend, growth, brands, gifting) toward overall pattern.",
      "position": 1,
      "objective": "Accumulate market evidence to establish China as a vibrant, top-tier luxury market",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 80,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}