{
  "docId": "019dd923-5ca1-7489-b635-da8f7070f568",
  "docSlug": "2844dc153683eaa3",
  "documentTitle": "2011 China Luxury Market Study",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 18,
  "pageCount": 27,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "market_landscape",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a spectrum-based framework to map operating models against brand control.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "comparison_table",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-da8f7070f568/18",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-da8f7070f568",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-da8f7070f568.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-da8f7070f568#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Luxury ecommerce in China is emerging but still nascent; various operating models exist.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a35d-d50ce6e1b7d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.82,
        "x": 0.14,
        "y": 0.15
      },
      "kind": "framework",
      "text": "Level of brand control spectrum",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5ea6dcb-32da-4d93-9de5-97426694e1d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.7,
        "y": 0.33
      },
      "kind": "image",
      "text": "Glamour Sales",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87ee7360-cf59-45e0-b0cd-39c61f58fce4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.53,
        "y": 0.33
      },
      "kind": "image",
      "text": "YOOX.COM",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4aaddff-591d-4d2d-b0f2-09445443e3ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Literature search",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ae05c76-3bb7-41cf-aeb9-9c295ea24d20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.94,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "table",
      "text": "Operating model comparison matrix",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "459f6d75-0f03-45ab-839b-aa826ea7b71b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Luxury ecommerce in China is emerging but still nascent; various operating models exist",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96018c55-faa8-4dce-be3c-2c4db1e0647d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "64ad1914-4e1b-488d-9f5d-23751b7ec2b2",
      "evidence": "The table/data component presents a comparison across different categories, similar to a 2x2 matrix.",
      "confidence": 0.7
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a11-71dc0cf92fd1",
      "evidence": "Title 'Luxury ecommerce in China is emerging but still nascent; various operating models exist'.",
      "confidence": 90
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a11-799bf26f44b0",
      "evidence": "Header gradient bar contrasts 'High' vs 'Low' level of brand control across columns.",
      "confidence": 80
    },
    {
      "name": "Law of Similarity",
      "slug": "law-of-similarity",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a11-77873d46a088",
      "evidence": "Three operating-model columns share identical row structure (Provider/Description/Brand example).",
      "confidence": 85
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a11-7c6e894e4d7c",
      "evidence": "Mono brand vs Multi brand grouping bars create clear top-level hierarchy.",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "Brand Control Spectrum (Mono vs Multi-brand operating models)",
      "slug": null,
      "matchId": "019dd95a-1d21-7467-a461-5e21ced0b68f",
      "evidence": "Header gradient labelled 'High → Low Level of brand control' across 3 model columns.",
      "confidence": 70
    },
    {
      "name": "spectrum-analysis",
      "slug": null,
      "matchId": "4eb8d8cd-548e-4f72-9aad-f8ab19d738e2",
      "evidence": "The slide uses a horizontal arrow to represent a continuum of 'Level of brand control' from High to Low.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 23,
      "from": 13,
      "beatId": "019dd95a-0702-74a3-87e4-b431b5386fb5",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Section 2 'Key trends' interprets dynamic landscape with cautious optimism.",
      "position": 2,
      "confidence": 78,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 21,
      "from": 15,
      "beatId": "019dd95a-0702-74a3-87e4-c6176849e5c4",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Six numbered trend responses brands must navigate.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 15,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019dd95a-088c-724c-b310-6c7ae2e1780c",
      "evidence": "Slides bear numbered red badges (1-6): tier 2/3 cities, store upgrades, social media, ecommerce, heritage, Chinese brands, PR risks.",
      "position": 3,
      "objective": "Cover six distinct, non-overlapping trends shaping China luxury",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 82,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}