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  "documentTitle": "2011 China Luxury Market Study",
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      "text": "Strong growth in 2010 & majority of 2011; with a more dynamic and active brand landscape",
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      "text": "This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent",
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      "text": "Overall macroeconomic environment favors continued growth, despite recent economy slowdown\nConsumers confidence remains high; level of sophistication rising\nEvolving regulatory environment requires close monitoring and compliance by brands",
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      "text": "1. Continued expansion into tier 2/3 cities, with a slower pace\n2. Leading brands emphasizing more and more on improving customer experience\n3. Acceleration of online platforms as channel for brand marketing and ecommerce\n4. Heritage-focused brand building activities\n5. Emerging Chinese-culture-inspired luxury brands\n6. Risk of negative media exposure",
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      "text": "Brand landscape is becoming more dynamic; cautiously optimistic outlook on China luxury market",
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