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  "documentTitle": "Retail Holiday Newsletter 1",
  "authorId": "Bain",
  "authorName": "Bain",
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  "notes": "Includes recession markers and historical averages for holiday sales; highlights recent recovery in GAFO growth.",
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      "text": "Monthly year-over-year growth positive every month since February",
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      "text": "Holiday sales growth: 2.3%",
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      "kind": "source-note",
      "text": "Source: US Census Bureau; Bain analysis",
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      "kind": "title",
      "text": "Chart 1: Holiday sales growth, 1968-2010",
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      "text": "Chart 2: GAFO year-over-year growth rates, 3-month rolling average, September 2007-September 2010",
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      "evidence": "30/20/10-year average reference lines annotated; 'positive every month since February' bracket",
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