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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
  "authorId": "Bain",
  "authorName": "Google, Temasek",
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      "text": "1 includes PH, VN, TH, SG, MY, ID; 2 includes first-hand eCommerce (apparel, electronics, household goods, food/grocery), travel (hotels, airlines, ride hailing), and online media (ads + gaming)",
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      "text": "Consequently, the SEA internet economy is expected to grow to ~$200+ billion by 2025; driven mostly by the growth of first-hand eCommerce market (32% CAGR over next 10 years) followed by online media (18% CAGR), and online travel (15% CAGR)",
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      "text": "Number of transactions expected to be biggest growth driver (27% 10-year CAGR), as more people gain access to the internet and availability of products online increases",
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      "text": "The total first-hand eCommerce market in SEA is expected to reach ~$88 billion by 2025; significantly outpacing the growth of offline retail (32% vs. 7% 10-year CAGR) with potential to reach ~$120 billion",
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      "text": "All SEA countries are expected to have an eCommerce market >$5b",
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      "text": "SEA is the world's fastest growing internet region (~14% 5-year CAGR) with an existing internet user base of 260m growing to ~480m users by 2020 (~3.8m / month)",
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      "text": "Online travel (hotels, airlines, and rides) is expected to reach ~$90 billion by 2025 (15% CAGR); Hotels + airlines will compose 85% of total online travel market",
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      "text": "3 factors that are unique to SEA will drive growth: A burgeoning young population with ~70% under the age of 40; Lack of big-box retail (SEA retail stores per capita ~1/3rd of US); Rapidly growing middle-class",
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      "text": "SOURCE: Google, Temasek, World Bank, UN",
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