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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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  "authorName": "Google, Temasek",
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      "text": "All SEA markets ~$1B+ by 2025, with Indonesia and Thailand >50% of total market due to large population size and media consumption behavior. Digital penetration to reach ~39% of total ad spend.",
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      "text": "SOURCE: Google Internal",
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      "text": "1 includes ad spends via agency and direct spend with platform providers; based on billing country",
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      "text": "The online ads market is expected to increase by 5x, reaching ~$10 billion by 2025 (17% CAGR)",
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