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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
  "authorId": "Bain",
  "authorName": "Google, Temasek",
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      "kind": "callout",
      "text": "28.7 million active riders each month (4x over 2015). All SEA markets to exceed $1 billion by 2025; Indonesia expected to become largest market due to population size, growing at 22% CAGR. Thailand and Philippines to become ~$2 billion market, growing at 20% and 23% respectively, over the next 10 years. Singapore will continue to have highest fare per trip (~3x of SEA average)",
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      "text": "28.7 million active riders each month (4x over 2015). All SEA markets to exceed $1 billion by 2025; Indonesia expected to become largest market due to population size, growing at 22% CAGR.",
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      "text": "Online rides market size: $13 billion",
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      "text": "SOURCE: Google, Canalsy, World Bank, Euromonitor",
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      "text": "Online rides expected to 5x by 2025, reaching ~$13 billion and making up 15% of the total travel market",
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