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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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  "authorName": "Google, Temasek",
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  "notes": "The chart uses a broken axis/scale representation for the 2025 bar.",
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      "text": "Number of riders biggest driver of growth; 30-day active riders expected to reach ~29m (vs 7.3m in 2015).",
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      "kind": "disclaimer",
      "text": "1 defined as PH, TH, VN, ID, MY, and SG; 2 includes passenger revenue; 3 includes consumer spend on taxis, buses and rail.",
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      "text": "Drivers for market segments: Rides (riders growth), Hotels (profitability), Airlines (LCC demand)",
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      "text": "Market Size: $90 billion",
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      "kind": "source-note",
      "text": "SOURCE: Phocuswright, airline websites, Google, Canalys, Euromonitor",
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      "kind": "title",
      "text": "SEA online travel market expected to 4x by 2025, reaching ~$90 billion (~15% CAGR)",
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      "evidence": "p10 sets $200B total; p13 eCommerce $88B; p16 Travel $90B; p19 Media $20B; p21 Ads $10B with driver decompositions.",
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