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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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  "authorName": "Google, Temasek",
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  "notes": "Uses a multiplicative decomposition framework to explain the total CAGR.",
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      "text": "CAGR: 27%",
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      "text": "1 based on constant GDP (2005 USD) SOURCE: eMarketer, Google",
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      "text": "27% CAGR in # of online transactions will be driven by growth in internet penetration, consumer sentiment and product availability",
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      "evidence": "p10 sets $200B total; p13 eCommerce $88B; p16 Travel $90B; p19 Media $20B; p21 Ads $10B with driver decompositions.",
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