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      "text": "1 includes groceries, apparel/clothing, electronics, household goods, and food / grocery; 2 defined as PH, TH, VN, ID, MY, and SG; 3 based on constant GDP (2005 USD)",
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      "text": "Determined 2015 retail market size and eCommerce penetration rate; Forecasted 2025 retail market size; Identified benchmark country; Forecasted 2025 eCommerce penetration rate; Calculated 2025 eCommerce market size; Validated model through 59 expert interviews",
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      "text": "SOURCE: Singstat.gov; Malaysia government, Vietnam government, McKinsey, Temasek, Google",
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