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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
  "authorId": "Bain",
  "authorName": "Google, Temasek",
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  "notes": "The slide uses a list-based structure to present key drivers.",
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      "kind": "source-note",
      "text": "1 China and US in 2015 had 3.7 and 4.3 financial accounts per capita respectively. OECD average is 1.2 SOURCE: World Bank, Google, Ookla (speedtest.net)",
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      "text": "Thriving young population: 70% of SEA's population is under the age of 40 (vs. 57% in China). Increase in internet speed and penetration: Internet speeds in SEA are expected to reach global average (23.3 mbps) with more than 80% of population having access (vs. 46% today). GDP Growth: SEA as a region has a nominal GDP of ~2.5 trillion USD (larger than India) growing at 5.3% over the next 10 years. More conducive payment ecosystem: Payment ecosystem is expected to accelerate with increased access to financial system, going from 0.7 acct/capita to +1 acct/capit. Lack of store access: # of organized retail store available per capita is significantly less than developed markets, (1/3rd of US).",
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      "text": "5 key systemic changes are expected to occur, leading to the exponential growth of eCommerce",
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      "evidence": "p10 sets $200B total; p13 eCommerce $88B; p16 Travel $90B; p19 Media $20B; p21 Ads $10B with driver decompositions.",
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