{
  "docId": "019dd923-5ca1-7489-b635-ca9d151658cd",
  "docSlug": "57a674f01ddd6d0d",
  "documentTitle": "e-Conomy SEA 2023 report: Vietnam",
  "authorId": "Bain",
  "authorName": "Google",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The chart highlights a recovery in H1 2023 compared to H2 2022, specifically driven by 'Nascent sectors'.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "kpi_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-ca9d151658cd/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-ca9d151658cd",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-ca9d151658cd.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-ca9d151658cd#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.65,
        "x": 0.25,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Private funding value ($B) by sector 2019-H1 2023",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3a6003c-7ad1-4d49-97c5-68425feca137",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.04,
        "y": 0.48
      },
      "kind": "list",
      "text": "Nascent sectors, Travel, Transport & food, Digital media, E-commerce, DFS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "013ff416-321b-4ab7-b5fd-c7c027724f89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.3,
        "y": 0.82
      },
      "kind": "metric",
      "text": "Deal count values for each year/period",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ed9adaa-caf5-45cd-897a-4654234b9bcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Private funding value: $0.6B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48b-703a-a625-e7fdb872f29b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.04,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Note: (1) Nascent sectors include categories that are still relatively nascent in SEA such as enterprise, healthtech, edtech, deeptech/AI, Web3/crypto, property, automotive, etc. Source: Bain analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da6725b1-e35f-4b81-9785-56263935547f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.55,
        "x": 0.04,
        "y": 0.12
      },
      "kind": "title",
      "text": "Slight rise in private funding in H1 2023, driven by activities in the nascent sector",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b586fc34-db4a-4d3a-b646-459553ca2488",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Private funding value",
      "numberRaw": "$0.6B",
      "numberKind": "money",
      "actionTitle": "Slight rise in private funding in H1 2023, driven by activities in the nascent sector",
      "calloutText": null,
      "numberScale": "b",
      "numberValue": 0.6,
      "metricFamily": "market_size",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b8e-cd49ee8f4cbc",
      "evidence": "Title delivers insight: 'Slight rise in private funding in H1 2023, driven by activities in the nascent sector'.",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b8e-d7f3e1c1c53e",
      "evidence": "Total values above bars + deal-count pills (151, 140, 233, 206, 148, 58, 48) below.",
      "confidence": 80
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b8e-d1964cf107b5",
      "evidence": "Stacked bars colored by sector (Nascent, Travel, Transport & food, Digital media, E-commerce, DFS).",
      "confidence": 85
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b8e-d82de66049ca",
      "evidence": "Vertical dashed line separates full years from H1 2023 cut to anchor recent uptick.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "019dd95a-07a6-74c7-9026-fc523ac60e6b",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Implications",
      "beatSlug": "onion-implications",
      "evidence": "Private funding rising in nascent sectors signals where capital believes.",
      "position": 5,
      "confidence": 65,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 7,
      "from": 6,
      "beatId": "019dd95a-07a6-74c7-9027-06308e86846d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "HVU spend gap and capital flow into nascent sectors.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 7,
      "from": 7,
      "beatId": "019dd95a-07a6-74c7-9027-08edaa1f915f",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Implicit only — no recommendation slide closes the deck.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-08f7-737a-a001-fc98a9b08455",
      "evidence": "Each English page is independent evidence; together they establish a pattern of accelerating digitalisation.",
      "position": 3,
      "objective": "Stack multiple data cuts (size, geography, sectors, segments, capital) to converge on growth thesis",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 65,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}