{
  "docId": "019dd923-5ca1-7489-b635-bddd0638a82c",
  "docSlug": "dd4f58a21c5fc1e5",
  "documentTitle": "e-Conomy SEA 2023 report: Philippines",
  "authorId": "Bain",
  "authorName": "Google",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 21,
  "notes": "The chart highlights a significant drop in funding post-2022, specifically noting the decline in the DFS sector.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "footnote",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-bddd0638a82c/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-bddd0638a82c",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-bddd0638a82c.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-bddd0638a82c#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.04,
        "y": 0.3
      },
      "kind": "callout",
      "text": "Private funding value ($B)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e137715-c53f-437c-9672-538641fdd919",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.65,
        "x": 0.25,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Private funding value ($B) by sector over time",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71bf9270-be8a-41e7-ba42-39002232e694",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.04,
        "y": 0.48
      },
      "kind": "list",
      "text": "Nascent sectors, Travel, Transport & food, Digital media, E-commerce, DFS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "990e4691-1bb5-4fab-8ddd-2ea03e326d02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.04,
        "y": 0.82
      },
      "kind": "metric",
      "text": "Deal count",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6211478-fb98-450a-8ccb-0e928b250da3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Private funding value: $0.2B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bbaa-3a31ff5d8606",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Note: (1) Nascent sectors include categories that are still relatively nascent in SEA such as enterprise, healthtech, edtech, deeptech/AI, Web3/crypto, property, automotive, etc. Source: Bain analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3ba08e6-3ac3-420d-8602-0867f1fffe6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.04,
        "y": 0.12
      },
      "kind": "title",
      "text": "Funding dropped substantially from pandemic highs, including previous heavyweight DFS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9a62e1f-6f7f-4bdb-9ede-1e52819e561d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Private funding value",
      "numberRaw": "$0.2B",
      "numberKind": "money",
      "actionTitle": "Funding dropped substantially from pandemic highs, including previous heavyweight DFS",
      "calloutText": null,
      "numberScale": "b",
      "numberValue": 0.2,
      "metricFamily": "market_size",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b8c-b2c6646e552c",
      "evidence": "Title states 'Funding dropped substantially from pandemic highs, including previous heavyweight DFS'",
      "confidence": 95
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b8c-bd6874439788",
      "evidence": "Totals labelled above each bar; deal count chips below x-axis",
      "confidence": 90
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b8c-baf19e2fc646",
      "evidence": "Stacked bar with deal count chip below — appropriate for composition+totals",
      "confidence": 85
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "01c10d42-ef05-4225-9bd6-9307be8ccc23",
      "evidence": "chart/bar-stacked: Private funding value ($B) by sector over time",
      "confidence": 0.7
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b8c-c0cb45bd2cd2",
      "evidence": "Pandemic peak (2021/2022 = 0.9-1.0) visually dwarfs H2 2022 / H1 2023 (0.2)",
      "confidence": 75
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b1086b25-249f-45df-88a8-0878024d2f7d",
      "evidence": "Private funding value ($B) by sector over time",
      "confidence": 0.6
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b8c-b64f126c5cff",
      "evidence": "Title is the implication, not 'private funding chart'",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "019dd95a-07a6-74c7-9026-d5561784f3b1",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Implications",
      "beatSlug": "onion-implications",
      "evidence": "Funding collapse from pandemic highs signals investor caution",
      "position": 5,
      "confidence": 60,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019dd95a-08f7-737a-a001-e25a3008d60b",
      "evidence": "p6 quantified HVU concentration insight (6.3X) followed by p7 funding-dynamics consequence",
      "position": 2,
      "objective": "Drive from segment data to investor-readable implication",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 55,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}