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  "documentTitle": "e-Conomy SEA 2023 report: Philippines",
  "authorId": "Bain",
  "authorName": "Google",
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  "sourceTypeSlug": "strategy_consulting",
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  "notes": "Data source: Google-commissioned Kantar e-Conomy SEA consumer survey 2023.",
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      "text": "Komposisyon ng HVU ayon sa heograpiya",
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      "kind": "chart",
      "text": "Komposisyon ng HVU ayon sa demograpiko",
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      "kind": "chart",
      "text": "Online na paggastos: HVU / non-HVU na paggastos",
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      "kind": "disclaimer",
      "text": "Notes: HVU = high value users. (1) Average na komposisyon sa SEA; (2) May-kaya = May malaking kita; Metro mainstream = Edad 30 at pataas at may katamtamang kita; Digital natives na kabataan = Edad 18-29 at may katamtamang kita; May limitadong budget = may mababang kita; (3) Hindi kasama ang digital financial services (DFS). (4) Batay sa pinagsama-samang paggastos ng HVU user / pinagsama-samang paggastos ng non-HVU user, sa 7 kategorya.",
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      "text": "Spending multiplier: 6.3X",
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      "name": "Contrast Pairs",
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      "evidence": "HVU vs non-HVU two-color pairing throughout",
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      "agent": "Designer",
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      "evidence": "Three repeated panels of HVU vs non-HVU charts",
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      "evidence": "Title is the so-what with named differentiator",
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