{
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  "docSlug": "2fa88eec3b2f6c71",
  "documentTitle": "e-Conomy SEA 2023 report: Malaysia",
  "authorId": "Bain",
  "authorName": "Google",
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  "notes": "The slide uses two sets of maps to contrast demand and supply metrics across Malaysian provinces.",
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      "kind": "chart",
      "text": "E-commerce: Supply map",
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      "text": "E-commerce: Demand map",
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      "kind": "metric",
      "text": "Digital participation",
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      "subkind": "primary",
      "toolName": "Quantification",
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      "kind": "paragraph",
      "text": "Notes: (1) An indication of how much e-commerce demand there is, calculated based on the e-commerce-related search interest indexed to census population per province, indexed at the country level; (2) An indication of the e-commerce fulfillment coverage, calculated based on the concentration of courier, delivery, freight forwarding, mailing, and shipping services within provinces, indexed at country level. (3) Areas that have not met the minimum supply (search interest) and demand (drop off points) thresholds have not been included in the analysis. Simplified illustrative maps are not representative of administrative borders and territories for which data is not available",
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      "kind": "source-note",
      "text": "Source: Google internal data, MY, Jan-Jul 2022 vs Jan-Jul 2023; Province GDP & Population; Google Maps data, MY, as of September 2023; WorldPop & Landscan Population; Bain Analysis",
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      "kind": "title",
      "text": "Kuala Lumpur leads in digital participation; gaps widen beyond Selangor",
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      "evidence": "Demand vs Supply paired as twin choropleths",
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      "evidence": "First page of so-what-cascade loop",
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      "evidence": "Title states 'KL leads, gaps widen beyond Selangor'",
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