{
  "docId": "019dd923-5ca1-7489-b635-b14694bb7c39",
  "docSlug": "8fa69d7a48bdf702",
  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
  "authorId": "Bain",
  "authorName": "Google, Temasek, Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 96,
  "pageCount": 129,
  "prevPage": 95,
  "nextPage": 97,
  "slideType": "country_insights",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "Part of a regional report series by Google, Temasek, and Bain & Company.",
  "elementsJson": [
    "bar_chart_vertical",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-b14694bb7c39/96",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-b14694bb7c39",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-b14694bb7c39.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-b14694bb7c39#slide-96",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Internet economy reaches $70B, signifying an optimistic outlook for the populous nation",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48d-72e7-ba5d-2a8a53bf4be0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.54,
        "y": 0.09
      },
      "kind": "chart",
      "text": "Internet economy by GMV ($B)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d289726-1ff8-4636-bd88-0ba50ce7acee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.14,
        "w": 0.14,
        "x": 0.048,
        "y": 0.305
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4684d475-8516-47ae-b1ef-ddf11bda2600",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "GMV: $70B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48d-72e7-ba5d-2ce2b29bafd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.048,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: Bain analysis.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1a2ea85-6b32-4ff2-b567-d74e81620f67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.048,
        "y": 0.478
      },
      "kind": "title",
      "text": "Internet economy reaches $70B, signifying an optimistic outlook for the populous nation",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "607d3313-bf1f-475c-8c55-987b3ec3cce3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.078,
        "x": 0.048,
        "y": 0.085
      },
      "kind": "title",
      "text": "Indonesia",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "822baf4b-2825-409f-bb75-96cfab20a7a8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "GMV",
      "numberRaw": "$70B",
      "numberKind": "money",
      "actionTitle": "Internet economy reaches $70B, signifying an optimistic outlook for the populous nation",
      "calloutText": "Internet economy reaches $70B, signifying an optimistic outlook for the populous nation",
      "numberScale": "b",
      "numberValue": 70,
      "metricFamily": "market_size",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b247-060ee999c398",
      "evidence": "Title quotes $70B internet economy.",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 129,
      "from": 91,
      "beatId": "019dd95a-07a5-761b-9145-0ae3029b0a4c",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Resolution",
      "beatSlug": "mountain-resolution",
      "evidence": "Country spotlights resolve the macro story into local detail; back cover.",
      "position": 4,
      "confidence": 72,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 128,
      "from": 92,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b313-d390be9986c5",
      "evidence": "Identical 5-slide template repeated for Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam.",
      "position": 8,
      "objective": "Segment the regional story into per-country deep dives",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 90,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}