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  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
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  "authorName": "Google, Temasek, Bain",
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      "text": "Continued shifts in consumer and merchant behaviour, matched with strong investor confidence, have ushered SEA into its ‘Digital Decade’ - and the region is on its way towards $1T GMV by 2030.",
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      "text": "Consumers cruise into a new way of life: Digital consumption is now ingrained as a way of life in Southeast Asia (SEA). Early adopters have deepened usage - pre-pandemic users are consuming four more digital services than they did before 2020 - and the 60M consumers who joined since the pandemic started are here to stay, with 9 in 10 consumers who tried a new digital service in 2020 continuing to use the service in 2021.",
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      "text": "The twenties roar towards a trillion: Continued shifts in consumer and merchant behaviour, matched with strong investor confidence, have ushered SEA into its ‘Digital Decade’ - and the region is on its way towards $1T GMV by 2030.",
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      "text": "Resilience gives way to resurgence: While SEA’s internet economy was resilient in 2020, a resurgence in 2021 has propelled the region upwards to $170B GMV. e-Commerce, food delivery and digital financial services remain primary growth drivers and we expect the internet economy to reach ~$360B by 2025.",
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      "text": "Funding on track to reach new heights: Strong growth fundamentals, successful exits and supportive regulations have sparked an inpouring of global capital into SEA at an unprecedented scale. Deal activity has been at a record high, clocking $11.5B in H1 2021 alone, putting it on par with 2020’s full year value. e-Commerce and digital financial services have remained centre stage and are likely to continue attracting more investments.",
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      "text": "Digital merchants take off: The extraordinary shift in consumer behaviour has led to the rise of the digital merchant: native digital SMEs and early adopters who have embraced digital services end-to-end. 1 in 3 believe they would not have survived COVID-19 without digital platforms, and while most have a positive view of digital platforms, profitability remains a top concern.",
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