{
  "docId": "019dd923-5ca1-7489-b635-b14694bb7c39",
  "docSlug": "8fa69d7a48bdf702",
  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
  "authorId": "Bain",
  "authorName": "Google, Temasek, Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 66,
  "pageCount": 129,
  "prevPage": 65,
  "nextPage": 67,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a stacked bar chart to show the growth of SME and Consumer lending segments from 2019 to 2025.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-b14694bb7c39/66",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-b14694bb7c39",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-b14694bb7c39.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-b14694bb7c39#slide-66",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Use of buy-now-pay-later (BNPL) as a form of consumer credit has accelerated digital lending in the region.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48d-72e7-ba5a-4a63fc4e64d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Digital lending outstanding balance ($B)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4845a57-ecb0-425d-b893-f451845adc38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.48,
        "x": 0.48,
        "y": 0.08
      },
      "kind": "list",
      "text": "Rebound in lending appetite: After a year of uncertainty... Buy-now-pay-later is taking root: Use of buy-now-pay-later (BNPL) as a form of consumer credit has accelerated...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e69ddbf-29ba-4edc-99c5-95d04738de5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Digital lending outstanding balance: $116B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48d-72e7-ba5a-4e3cf149c0d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Bain analysis; Google Trends web searches for ‘personal loans’ between Jan - Sep 2021 vs. same year before. Note: NPL = Non-Performing Loans; OTA = Online Travel Agencies.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da0bf6d6-542f-41bc-b94d-8e2e18fc723b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Strong recovery in digital lending underpinned by low NPLs and economic rebound",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90e53a18-93f3-4311-b16e-2e7e3c3cf39d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Digital lending outstanding balance",
      "numberRaw": "$116B",
      "numberKind": "money",
      "actionTitle": "Strong recovery in digital lending underpinned by low NPLs and economic rebound",
      "calloutText": "Use of buy-now-pay-later (BNPL) as a form of consumer credit has accelerated digital lending in the region.",
      "numberScale": "b",
      "numberValue": 116,
      "metricFamily": "other",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b246-52d3e4cc4c04",
      "evidence": "Title states recovery driver (low NPLs).",
      "confidence": 80
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "a6110804-3a12-4e9c-8a2d-4f2a6fd93d08",
      "evidence": "The slide presents information in a list/bullet format.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 81,
      "from": 9,
      "beatId": "019dd95a-07a5-761b-9145-0162f8f4f11c",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": "mountain-rising-action",
      "evidence": "Consumers, merchants, sectoral GMV, financial services, funding all build momentum.",
      "position": 2,
      "confidence": 72,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 81,
      "from": 45,
      "beatId": "019dd95a-07a5-761b-9145-14a7f68729fa",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "Current state: 2021 GMV by sector + funding data.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 68,
      "from": 61,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-088c-724c-b313-c7cc0ba3bbb0",
      "evidence": "Drills from DFS overview → payments → e-wallets → lending → insurance → investing.",
      "position": 5,
      "objective": "Zoom into digital financial services as a growth engine",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 72,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}