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  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
  "authorId": "Bain",
  "authorName": "Google, Temasek, Bain",
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  "notes": "The slide uses a grouped bar chart to compare two drivers of digital adoption across different sectors.",
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      "text": "Reasons consumers continue using digital services",
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      "kind": "disclaimer",
      "text": "Source: Google-commissioned Kantar SEA e-Conomy Research 2021. E3. You mentioned that you will continue purchasing [VERTICAL] online. Please tell us the reasons why. Base: SEA pre-pandemic consumers and new pandemic consumers (2020 & 2021), total base varies by digital service from n=1,011 to n=3,354.",
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      "kind": "legend",
      "text": "Made my life easier / more convenient; Became part of my routine",
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      "text": "Consumer adoption intent: 67%",
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      "text": "SEA consumers intend to continue using digital services, accepting them as a new way of life",
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      "evidence": "Repeated category bars across services.",
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      "beatName": "Rising Action",
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      "evidence": "Consumers, merchants, sectoral GMV, financial services, funding all build momentum.",
      "position": 2,
      "confidence": 72,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
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      "from": 18,
      "name": "Before After",
      "slug": "21-before-after",
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      "evidence": "Existing consumers buying 4 more services than pre-pandemic; usage frequency and spend up; 9-of-10 retain.",
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      "objective": "Show pre-pandemic vs post-pandemic shift in digital service consumption",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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