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  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
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  "authorName": "Google, Temasek, Bain",
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  "notes": "The chart highlights the percentage split of digital consumers by country, with Thailand and the Philippines showing higher proportions of new users compared to others.",
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      "text": "% split of all digital consumers",
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      "text": "Source: Google-commissioned Kantar SEA e-Conomy Research 2021. S4. Which of the following online activities have you done before and when did you first start doing them? Base: All digital consumers in SEA n=17,044, Indonesia n=2,629, Malaysia n=4,155, Philippines n=2,699, Singapore n=2,052, Thailand n=2,250, Vietnam n=3,259. Note: ‘Pre-pandemic consumers’ are defined as digital consumers who have used a digital service before March 2020. ‘New digital consumers 2020’ started using any digital service from Mar to Dec 2020. ‘New digital consumers 2021’ started using any digital service in 2021.",
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      "evidence": "Aggregate 440M users → Thailand/Philippines lead → 60% of new users from non-metros.",
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