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  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
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  "authorName": "Google, Temasek, Bain",
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  "notes": "The slide highlights both the growth in the number of services used per consumer and the behavioral drivers (convenience vs. routine) for continued adoption.",
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      "text": "Reasons consumers continue using digital services",
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      "text": "Source: Google-commissioned Kantar SEA e-Conomy Research 2021. Note: 'Pre-pandemic consumers' are defined as internet users who were already paying for one or more online services on digital channels in a vertical before Mar 2020.",
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      "text": "Pre-pandemic consumers: 87.2% | New digital consumers 2020: 6.4% | New digital consumers 2021 (H1): 3.3% | Non users: 2.9%",
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