{
  "docId": "019dd923-5ca1-7489-b635-adfc12ca49c3",
  "docSlug": "ae08c24225199358",
  "documentTitle": "e-Conomy SEA 2020 At full velocity: Resilient and racing ahead",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 56,
  "pageCount": 128,
  "prevPage": 55,
  "nextPage": 57,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The chart shows a clear trend of declining cash usage and increasing digital payment adoption.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-adfc12ca49c3/56",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3#slide-56",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "With the boost from COVID-19, which are turning into lasting payment habits, our 2025 GTV estimates have been revised to US $1.2T.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bb9d-a6bbd34bf32d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.38
      },
      "kind": "chart",
      "text": "Gross Transaction Value (GTV), US $B",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb2fc9a5-f8fc-4d0e-9ab8-9b17a6e97e69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Gross Transaction Value (GTV): $1.2T",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bb9d-a92e11fc4ecc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.54,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "Accelerated growth for Digital Payments. With the boost from COVID-19, which are turning into lasting payment habits, our 2025 GTV estimates have been revised to US $1.2T.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01ec3f24-0944-4bcd-b3f1-7b95b353ae2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.54,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "More merchants now accept Digital Payments. SMEs shifted online out of necessity, but incumbent acquirers and traditional financial institutions also supported their merchants by teaching them how to use online payments, amongst others.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bdc0693-9a5a-4d87-8b9f-0aaa0bdea731",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.54,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Decline of cash, adoption of e-wallets. Based on Kantar research, average number of cash transactions by consumers declined from 48% pre-COVID-19 to 37% post-COVID-19.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df958d06-c169-4f87-9af7-5019d8ab0c77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Bain Analysis, A2A = Account to Account",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcd65766-6cce-4774-92e1-c938dc7e17e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "title",
      "text": "Digital Payments will retain a strong foothold",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fb4bd71-ae22-43ad-b076-66c3c51ea284",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Gross Transaction Value (GTV)",
      "numberRaw": "$1.2T",
      "numberKind": "money",
      "actionTitle": "Digital Payments will retain a strong foothold",
      "calloutText": "With the boost from COVID-19, which are turning into lasting payment habits, our 2025 GTV estimates have been revised to US $1.2T.",
      "numberScale": "t",
      "numberValue": 1.2,
      "metricFamily": "market_size",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b248-ccaafe7d19e2",
      "evidence": "Title states forecast: '$1.2T 2025 GTV — payments retain strong foothold'.",
      "confidence": 88
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b248-d3100f402c1a",
      "evidence": "Callout calls out '$1.2T' revised upward estimate.",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 60,
      "from": 7,
      "beatId": "019dd95a-07a5-761b-9145-20b3c13964e2",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Pandemic context, digital adoption data, sector-by-sector resilience evidence.",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 81,
      "from": 36,
      "beatId": "019dd95a-07a5-761b-9145-3929433b1193",
      "arcName": "Rebirth",
      "arcSlug": "rebirth",
      "beatName": "Transformation",
      "beatSlug": "rebirth-transformation",
      "evidence": "Sectors reshape, DFS accelerates, new frontiers emerge.",
      "position": 4,
      "confidence": 55,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 60,
      "from": 52,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b313-e738958b2a80",
      "evidence": "Payments, Remittance, Lending, Insurance, Investment shown sequentially.",
      "position": 5,
      "objective": "Decompose DFS into sub-services",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 85,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}