{
  "docId": "019dd923-5ca1-7489-b635-adfc12ca49c3",
  "docSlug": "ae08c24225199358",
  "documentTitle": "e-Conomy SEA 2020 At full velocity: Resilient and racing ahead",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 49,
  "pageCount": 128,
  "prevPage": 48,
  "nextPage": 50,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a bar chart to illustrate the growth of Online Media GMV, with CAGR annotations between periods.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-adfc12ca49c3/49",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3#slide-49",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Digital entertainment accelerated by a year. Subscription Music & Video and Online Gaming has seen a surge in new user acquisition, up to 2X in some markets at the height of city lockdowns.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bb9e-d8fd447cbbd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Online Media GMV (US $B)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9ab288f-3b1c-449b-aa27-c1ae39658e8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "GMV: $35B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bb9e-dcba18ff207f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.53,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Subscription Music & Video and Online Gaming has seen a surge in new user acquisition, up to 2X in some markets at the height of city lockdowns. As countries reopened, churn from these users have not increased significantly, indicating that many of the customers are here to stay.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "adb11b07-8520-4e29-85c6-090aa8dbee10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Bain Analysis. Online Media refers to Advertising; Gaming, Video on Demand, Music on Demand",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fda50a3-2d7f-4ebc-b23f-5dbdb09da067",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.53,
        "y": 0.2
      },
      "kind": "title",
      "text": "Digital entertainment accelerated by a year",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "299890af-7d02-4876-b410-1798c62912b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Surge in entertainment as people spend more time online",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87cd58fa-5923-4945-8523-bafd0ca8dbc7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "GMV",
      "numberRaw": "$35B",
      "numberKind": "money",
      "actionTitle": "Surge in entertainment as people spend more time online",
      "calloutText": "Digital entertainment accelerated by a year. Subscription Music & Video and Online Gaming has seen a surge in new user acquisition, up to 2X in some markets at the height of city lockdowns.",
      "numberScale": "b",
      "numberValue": 35,
      "metricFamily": "market_size",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b248-ac66add6f453",
      "evidence": "Title states outcome: 'Surge in entertainment as people spend more time online'.",
      "confidence": 82
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "8ae07e6c-f479-40fd-b39e-ebe02a1a181e",
      "evidence": "title/action-title: Digital entertainment accelerated by a year",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 60,
      "from": 7,
      "beatId": "019dd95a-07a5-761b-9145-20b3c13964e2",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Pandemic context, digital adoption data, sector-by-sector resilience evidence.",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 81,
      "from": 36,
      "beatId": "019dd95a-07a5-761b-9145-3929433b1193",
      "arcName": "Rebirth",
      "arcSlug": "rebirth",
      "beatName": "Transformation",
      "beatSlug": "rebirth-transformation",
      "evidence": "Sectors reshape, DFS accelerates, new frontiers emerge.",
      "position": 4,
      "confidence": 55,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 51,
      "from": 38,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b313-e339ec452b06",
      "evidence": "Sequential sector profiles: e-Commerce, Transport & Food, Travel, Media each in own slides.",
      "position": 4,
      "objective": "Decompose performance by sector",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 88,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}