{
  "docId": "019dd923-5ca1-7489-b635-adfc12ca49c3",
  "docSlug": "ae08c24225199358",
  "documentTitle": "e-Conomy SEA 2020 At full velocity: Resilient and racing ahead",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 39,
  "pageCount": 128,
  "prevPage": 38,
  "nextPage": 40,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 18,
  "notes": "The chart uses a baseline of 1 for pre-COVID levels. The data shows a sustained increase in e-commerce usage post-lockdown compared to pre-lockdown levels.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-adfc12ca49c3/39",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-adfc12ca49c3#slide-39",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "47% on average cited 'save time and energy' as the top reason to shop online.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bb9b-929e51ea0270",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Usage of e-Commerce before, during and after COVID-19 lockdown, indexed to pre-COVID-19 levels",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea185bca-11a5-45a4-a8ec-d502d0ad9ca5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "disclaimer",
      "text": "R3a. Before COVID-19, how much did you purchase ECOMMERCE online... Source: Kantar",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2a28512-818e-4473-ac7a-0669d3e12757",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.58
      },
      "kind": "metric",
      "text": "49% of new users cited 'decreased exposure to COVID-19' as the reason to shop online",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15c2f9a2-bac8-4ffe-8b7b-cb13aadabb18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.71
      },
      "kind": "metric",
      "text": "40% cited 'issues with delivery' as the top barrier to using e-Commerce",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c4d75ea-1524-4c47-87fb-f674218f3578",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "metric",
      "text": "47% on average cited 'save time and energy' as the top reason to shop online",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e139fd4e-7cf3-45b9-9df0-0b416ffdbbc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Usage index: 47%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-ba87-7184-bb9b-95ad51ceb8ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Lasting adoption of e-Commerce is expected across the region",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a80950a6-8993-4c1d-b366-0715470f8a82",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Usage index",
      "numberRaw": "47%",
      "numberKind": "percent",
      "actionTitle": "Lasting adoption of e-Commerce is expected across the region",
      "calloutText": "47% on average cited 'save time and energy' as the top reason to shop online.",
      "numberScale": null,
      "numberValue": 47,
      "metricFamily": "index_score",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b248-80ce4a33f055",
      "evidence": "Title states adoption stickiness: 'Lasting adoption of e-Commerce expected'.",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 60,
      "from": 7,
      "beatId": "019dd95a-07a5-761b-9145-20b3c13964e2",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Pandemic context, digital adoption data, sector-by-sector resilience evidence.",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 81,
      "from": 36,
      "beatId": "019dd95a-07a5-761b-9145-3929433b1193",
      "arcName": "Rebirth",
      "arcSlug": "rebirth",
      "beatName": "Transformation",
      "beatSlug": "rebirth-transformation",
      "evidence": "Sectors reshape, DFS accelerates, new frontiers emerge.",
      "position": 4,
      "confidence": 55,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 51,
      "from": 38,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b313-e339ec452b06",
      "evidence": "Sequential sector profiles: e-Commerce, Transport & Food, Travel, Media each in own slides.",
      "position": 4,
      "objective": "Decompose performance by sector",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 88,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}